The only thing we are naturally afraid of is pain, or loss of pleasure. And because these are not annexed to any shape, colour, or size of visible objects, we are frighted of none of them, till either we have felt pain from them, or have notions put into us that they will do us harm.
John LockeThe first step to get this noble and manly steadiness, is... carefully keep children from frights of all kinds, when they are young. ...Instances of such who in a weak timorous mind, have borne, all their whole lives through, the effects of a fright when they were young, are every where to be seen, and therefore as much as may be to be prevented.
John Locke