When I teach a class I often give the assignment: Photograph someone you love. I ask people to do this so they have a subject about whom they have feelings, a subject that is more than a model, or an object, or a shape, or an idea. In this way, they can judge the result not only by its technical success, but also by how well it describes their feelings.
John LoengardPerishability in a photograph is important in a picture. If a photograph looks perishable we say, "Gee, I'm glad I have that moment."
John LoengardIn my head I think, There is a beautiful picture here and by God, short of murder, I'm going to get it. So shut up and hold still! But what I say is: You look wonderful. It'll just take a minute. It's marvelous. We're doing something very special.
John LoengardThe fact is that the camera is literal if anything, which gives it something in common with a thermometer... Often the tension that exists between the pictorial content of a photograph and its record of reality is the picture's true beauty. There is sleight of hand in photography... you make the viewer think he's seeing everything while at the same time you make him realize he's not. I try to make my pictures seem reasonable and then, at the last minute, pull the rug from beneath the viewer's feet, very gently so there's a little thrill.
John Loengard