If you are going to have less things, they have to be great things.

Simplicity is about subtracting the obvious and adding the meaningful.

Communication in every which way is everything for the leader.

Information is expanding daily. How to get it out visually is important.

The best designers in the world all squint when they look at something. They squint to see the forest from the trees - to find the right balance. Squint at the world. You will see more, by seeing less.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.