There is a construct in computer programming called 'the infinite loop' which enables a computer to do what no other physical machine can do - to operate in perpetuity without tiring. In the same way it doesn't know exhaustion, it doesn't know when it's wrong and it can keep doing the wrong thing over and over without tiring.
John MaedaMy role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.
John Maeda