All artists yearn to struggle, when they struggle they know they're alive.

Growing up, I found I was good at two things: Art and Math. To hear my parents say it, though, it was only, 'John is good at Math.

Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.

Technological advances have always been driven more by a mind-set of 'I can' than 'I should' Technologists love to cram maximum functionality into their products. That's 'I can' thinking, which is driven by peer competition and market forces But this approach ignores the far more important question of how the consumer will actually use the device focus on what we should be doing, not just what we can.

Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.

Knowledge makes everything simpler.

Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.