If you are going to have less things, they have to be great things.
Creativity's about ownership.
Really great products, like @nest, have #design baked in from the beginning instead of slapped on at the end.
Design is a solution to a problem. Art is a question to a problem.
A designer is someone who constructs while he thinks, someone for whom planning and making go together.
Communication in every which way is everything for the leader.