Simplicity and complexity need each other.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.

The best scientists that I've met are those that are humanists and scientists at the same time.

I have a confession: I'm not a man of simplicity. I spent my entire early career making complex stuff. Lots of complex stuff.

The simplest way to achieve simplicity is through thoughtful reduction.

Too little confidence, and you're unable to act; too much confidence, and you're unable to hear.

Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.