Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.

A designer is someone who constructs while he thinks, someone for whom planning and making go together.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.

We seem to forget that innovation doesn't just come from equations or new kinds of chemicals, it comes from a human place. Innovation in the sciences is always linked in some way, either directly or indirectly, to a human experience.

My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.

Art shows us that human beings still matter in a world where money talks the loudest, where computers know everything about us, and where robots fabricate our next meal and also our ride there.

Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.