Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.

Good problem-seekers are in higher demand than good problem-solvers.

If there were a prerequisite for the future successful digital creative, it would be the passion for discovery.

Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.

There is a construct in computer programming called 'the infinite loop' which enables a computer to do what no other physical machine can do - to operate in perpetuity without tiring. In the same way it doesn't know exhaustion, it doesn't know when it's wrong and it can keep doing the wrong thing over and over without tiring.

I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.