Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.
John MaedaMy role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.
John MaedaAs a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.
John MaedaWhat’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.
John Maeda