Knowledge makes everything simpler.

The simplest way to achieve simplicity is through thoughtful reduction.

My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.

I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.

Research universities need excellent means to communicate and express their results to regular people.

The difference between closing or opening your eyes is the choice between the imagined vs real. Blinking is only human.