Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.

I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.

We seem to forget that innovation doesn't just come from equations or new kinds of chemicals, it comes from a human place. Innovation in the sciences is always linked in some way, either directly or indirectly, to a human experience.

The simplest way to achieve simplicity is through thoughtful reduction.

The best designers in the world all squint when they look at something. They squint to see the forest from the trees - to find the right balance. Squint at the world. You will see more, by seeing less.

As a genre, videogames take our minds on journeys, and we can control and experience them much more interactively than passively - especially when they are well-designed.