Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

Art is a conduit toward human needs and perception.

The artist needs to understand the truth that lies at the bottom of an enigma.

Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.

What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.

My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.