Videogames are indeed design: They're sophisticated virtual machines that echo the mechanical systems inside cars.

My role is to find strategic insights as to where design can have the most business impact. A designer can bring a viewpoint of not just aesthetics, but economics and usage.

A designer is someone who constructs while he thinks, someone for whom planning and making go together.

Artists change how we see the world - and that can have value in the way people do business.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

Simplicity and complexity need each other.

The best designers in the world all squint when they look at something. They squint to see the forest from the trees - to find the right balance. Squint at the world. You will see more, by seeing less.