Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John MedinaThere are nature and nurture components to virtually every behavior a human experiences. The research effort lies only in finding the relevant percentages, not on some absolute value. That's one of the reasons behavioral scientists have to be really good statisticians.
John MedinaThough we have been stuffing them into classrooms and cubicles for decades, our brains actually were built to survive in jungles and grasslands. A lifetime of exercise can result in a sometimes astonishing elevation in cognitive performance, compared with those who are sedentary.
John MedinaIf managers knew how deeply their behaviors could affect brain function - whether they are piling up too much work on someone or yelling at them for "motivational purposes", they would quit doing it.
John MedinaI think the most incredible fact about the brain is that it is the only piece of biological real estate that can actually study itself. I can think about that for decades - I have, actually - and still be in drop dead amazement.
John Medina