Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John MedinaHuman learning is a very aggressive style in its native state. I am not sure why, though it is a very useful trait in an unstable, unpredictable living environment.
John MedinaEven though we don't know squat about how the brain works, the little we do know suggests that if you wanted to design a learning environment that was directly opposed to what the brain was naturally good at doing, you would design the education system we currently have, not only in America, but all over the world!
John MedinaIf you wanted to create an education environment that was directly opposed to what the brain was good at doing, you would probably design something like a classroom.
John MedinaThe problem in todayโs economy is that people are typically starting a family at the very time they are also supposed to be doing their best work. They are trying to be productive at some of the most stressful times of their lives. What if companies took this unhappy collision of life events seriously? They could offer Gottmanโs intervention as a benefit for every newly married, or newly pregnant, employee.
John MedinaThe ability to double our biomass - not by waiting several million years and growing to be the size of an elephant - but waiting a few hundred thousand years for neurons to sprout into our brains - ones capable of having us create emotional relationships with other members of our species. We thereby double our biomass not by getting bigger, but by creating an ally.
John Medina