Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.
John MedinaThe brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a timeโฆTo put it bluntly, research shows that we canโt multitask. We are biologically incapable of processing information-rich inputs simultaneouslyโฆStudies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors.
John MedinaPeople try to apply directly results from the cognitive neurosciences directly to classroom practice and I have to tell you I am very skeptical about the exercise. We don't know very much about how the brain works - we don't even know how you remember to write your name.
John MedinaEvery brain is wired differently from every other brain, and learns in ways unique to that wiring.
John Medina