The brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a timeโฆTo put it bluntly, research shows that we canโt multitask. We are biologically incapable of processing information-rich inputs simultaneouslyโฆStudies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors.
John MedinaThe brain doesn't care about change. As the world's most sophisticated survival organ, the brain cares about loss.
John MedinaA factory worker at an assembly line, who can learn their job in 5 minutes, can get bored fairly easily, and disengage completely.
John MedinaThe more senses recruited at the moment of learning, the more likely you are to recall it later.
John Medina