Were the only major company in the U.S. that is solely in the professional beauty industry. We promised hairdressers when we started that we would stay with them. If I went retail tomorrow then we would be four times our size overnight, but Im going to be the one guy who kept his word.
John Paul DeJoriaI remember once in junior high school, on a Friday, my mom came home from work and said to my brother and I, 'You know, between us, we have only 27 cents, but we have food in the refrigerator, we have our little garden out back, and we're happy, so we are rich.
John Paul DeJoriaMy first job, 9 years old, part-time, was selling Christmas cards door-to-door. Ten years old, my brother and I had paper routes. We delivered a morning paper called the 'L.A. Examiner.' Get up at 4 o'clock, fold your papers, deliver them and get ready for school.
John Paul DeJoriaYou'd be safe to hold 5% of your assets and savings in gold and silver. Insurance for the future.
John Paul DeJoria