Were the only major company in the U.S. that is solely in the professional beauty industry. We promised hairdressers when we started that we would stay with them. If I went retail tomorrow then we would be four times our size overnight, but Im going to be the one guy who kept his word.
John Paul DeJoriaBeing able to communicate with a loved one that you haven't talked to in a while because of some communication break makes their life and your life in a much better place.
John Paul DeJoria