Were the only major company in the U.S. that is solely in the professional beauty industry. We promised hairdressers when we started that we would stay with them. If I went retail tomorrow then we would be four times our size overnight, but Im going to be the one guy who kept his word.
John Paul DeJoriaManagement philosophy: Pay attention to the vital fiew and ignore the trivial many. I could go insane if I obsessed over every little details of all my companies.
John Paul DeJoria