The joy is that we can take back our bodies, reclaim our health, and restore ourselves to balance. We can take power over what and how we eat. We can rejuvenate and recharge ourselves, bringing healing to the wounds we carry inside us, and bringing to fuller life the wonderful person that each of us can be.

Dream of a society at peace with its conscience because it respects and lives in harmony with all life forms.

It may be healthier to eat beer and franks with cheer and thanks, than to eat sprouts and bread with doubts and dread.

Every so often a book comes along that has the power to alter the course of history. Project Animal Farm is that potent.

Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.

In California today, you may save more water by not eating a pound of beef than you would by not showering for six entire months.

Few of us are aware that the act of eating can be a powerful statement of commitment to our own well-being, and at the same time the creation of a healthier habitat. Your health, happiness, and the future of life on earth are rarely so much in your own hands as when you sit down to eat.