If people knew how badly animals were treated in today's factory farms, if people knew how completely confined and immobilized these creatures are for their entire lives, if people knew how severe and unrelenting is the cruelty these animals are forced to endure, there would be change. If people knew. But too many of us choose to look the other way, to keep the veil in place, to remain unconscious and caught in the cultural trance. That way we are more comfortable. That way is convenient. That way we don' t have to risk too much. This is how we keep ourselves asleep.

Every so often a book comes along that has the power to alter the course of history. Project Animal Farm is that potent.

Remember that one who forgets the language of gratitude can never be on speaking terms with happiness.

You know that a majority of the medical costs that are bankrupting families, companies, and nations could be eliminated with better nutrition.

The level of consumption that we identify with success is utterly unsustainable. We're gobbling up the world.

Awareness is bad for the meat business. Conscience is bad for the meat business. Sensitivity to life is bad for the meat business. DENIAL, however, the meat business finds indispensable.

Unlike much of orthodox medicine, alternative approaches to healing typically honor the wisdom and capability of the human body. Their goal is often to support and strengthen the powerful healing forces already at work within us.