It is very important to lead the field and innovate in game design.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

Doom 2 is just such a bigger, badder, better version of Doom

You have to design and program differently. Combat action in an MMO is so different to combat in a first-person shooter.

I've gone on record to say that I'm proud of the PC version of Daikatana and I stand behind that.

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.