It is very important to lead the field and innovate in game design.

You have to design and program differently. Combat action in an MMO is so different to combat in a first-person shooter.

The thought processes that go through my head when I'm playing a game compared to the thought processes in real life are very, very different. And they're more interesting to me than what you think about when you're doing the dishes, cleaning the yard, watching TV, driving or watching a movie.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

I still like to play games that have a beginning, an end and a story.

I've gone on record to say that I'm proud of the PC version of Daikatana and I stand behind that.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.