There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

I think the reason that I like so many different games is because I like the way my brain works when I'm playing games. It's more fun.

We are at the point where game designers have become celebrities due to the size of the market they serve.

It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I completely love playing and designing games and always will. I am so into games that I listen to game music all day. That may sound strange, but you can guarantee I'm a hardcore gamer and would never let you down by designing a crappy title.

I still like to play games that have a beginning, an end and a story.