We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children.
John SculleyI have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.
John SculleyInsatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.
John SculleyThose lessons that I got along the way are the ones that have shaped my life for the last 20 years.
John SculleyAs a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
John SculleyThe real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning to be able to show what we can implement with technological tools. I think our interest at Apple is to be the provider of the instruments that will help educators and students create and entirely new kind of learning than what we have now.
John Sculley