The general nature of the speech act fallacy can be stated as follows, using "good" as our example. Calling something good is characteristically praising or commending or recommending it, etc. But it is a fallacy to infer from this that the meaning of "good" is explained by saying it is used to perform the act of commendation.
John SearleI want to block some common misunderstandings about "understanding": In many of these discussions one finds a lot of fancy footwork about the word "understanding."
John SearleWell, what does "good" mean anyway? As Wittgenstein suggested, "good," like "game," has a family of meanings. Prominent among them is this one: "meets the criteria or standards of assessment or evaluation."
John SearleWhere conscious subjectivity is concerned, there is no distinction between the observation and the thing observed.
John SearleBecause we do not understand the brain very well we are constantly tempted to use the latest technology as a model for trying to understand it. In my childhood we were always assured that the brain was a telephone switchboard...Sherrington, the great British neuroscientist, thought the brain worked like a telegraph system. Freud often compared the brain to hydraulic and electromagnetic systems. Leibniz compared it to a mill...At present, obviously, the metaphor is the digital computer.
John Searle