In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
It's easy to work for somebody else; all you have to do is show up.
Courtesy is the one coin you can never have too much of or be stingy with.
You can never ride on the wave that came in and went out yesterday.
Keep up the old standards, and day by day raise them higher.
Nothing comes merely by thinking about it.