In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

People who cannot find time for recreation are obliged sooner or later to find time for illness.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.

No mistake or failure is as bad as to stop and not try again.

It's easy to work for somebody else; all you have to do is show up.