I know that half of my advertising dollars are wasted ... I just don't know which half.

I know that half of my advertising dollars are wasted ... I just don't know which half.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

One may walk over the highest mountain one step at a time.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

It's easy to work for somebody else; all you have to do is show up.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.