I know that half of my advertising dollars are wasted ... I just don't know which half.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.

Keep up the old standards, and day by day raise them higher.

I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and woman are apt to decide questions from the standpoint of expediency rather than the eternal principles laid down by God, Himself.