Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Confidence! Confidence! Confidence! That is your capital.

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Courtesy is the one coin you can never have too much of or be stingy with.