Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

I know that half of my advertising dollars are wasted ... I just don't know which half.

One may walk over the highest mountain one step at a time.

Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.

When a customer enters my store, forget me. He is king.

Keep up the old standards, and day by day raise them higher.

I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and woman are apt to decide questions from the standpoint of expediency rather than the eternal principles laid down by God, Himself.