Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.

You can never ride on the wave that came in and went out yesterday.

If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is so easy, too! Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would be enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.

No mistake or failure is as bad as to stop and not try again.

I know that half of my advertising dollars are wasted ... I just don't know which half.

A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.