The reward is the finished product, for me that is my light at the end of the tunnel. What comes together in the end is why I do this [shoot commercials], it's why I write so many ideas and spend so much time thinking of ideas and so on and so forth.

Directing music videos, especially ones that are concept/narrative driven is challenging in itself, but Directing a music video within a digital video environment is even more difficult.

I love to think big and with the right people on board I know I can make anything.

Me and music are not good friends, so I do my best to augment the music part [of my films] and come up with something worth watching.

The reward is the finished product, for me that is my light at the end of the tunnel. What comes together in the end is why I do this [shoot commercials], it's why I write so many ideas and spend so much time thinking of ideas and so on and so forth.