I love to think big and with the right people on board I know I can make anything.

Me and music are not good friends, so I do my best to augment the music part [of my films] and come up with something worth watching.

Directing music videos, especially ones that are concept/narrative driven is challenging in itself, but Directing a music video within a digital video environment is even more difficult.

I love to think big and with the right people on board I know I can make anything.

The reward is the finished product, for me that is my light at the end of the tunnel. What comes together in the end is why I do this [shoot commercials], it's why I write so many ideas and spend so much time thinking of ideas and so on and so forth.