To have a style is to be stuck.

Rejection process is not fun. It's the red pen on the page, the discarded sketch, sometimes is the only way forward.

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

I want to give people theories, I want to expose them to scientific stories that force them to re-evaluate the way they use these three pounds of meat inside their head.

How do we regulate our emotions? The answer is surprisingly simple: by thinking about them. The prefrontal cortex allows each of us to contemplate his or her own mind, a talent psychologists call metacognition. We know when we are angry; every emotional state comes with self-awareness attached, so that an individual can try to figure out why he's feeling what he's feeling. If the particular feeling makes no sense—if the amygdala is simply responding to a loss frame, for example—then it can be discounted. The prefrontal cortex can deliberately choose to ignore the emotional brain.

To have a style is to be stuck.

A lie told well is just as good as the truth.