People assume that they perceive reality as it is, that our senses accurately record the outside world. Yet the science suggests that, in important ways, people experience reality not as it is, but as they expect it to be.

The best way to solve a problem? Try explaining it to somebody outside your field.

While human nature largely determines how we hear the notes, it is nurture that lets us hear the music.

The one reality science cannot reduce is the only reality we will ever know.

We need to be willing to risk embarrassment, ask silly questions, surround ourselves with people who don't know what we're talking about. We need to leave behind the safety of our expertise.

I always wanted to be a scientist, I always thought I'd be a scientist, that was the narrative I was carrying around. I worked in a neuroscience lab as an undergraduate and then after, almost five years in total, but I realized I just wasn't good at science. I didn't have the discipline for it.

Design is the conscious imposition of meaningful order.