You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.
Jonah PerettiYou know when you get a crush on a person you don't know that much about them, you're sort of obsessed with them, you want to spend more time with them.
Jonah PerettiPeople don't do good work when they feel like losers and are second class citizens within their own company.
Jonah PerettiThe world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.
Jonah Peretti