The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there’s a ton of high-quality things that don’t go anywhere.

I think a lot about how ideas spread, how information spreads, why is it that something youre really proud of and you spend a lot of time creating sometimes doesnt go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.

Mormons know that its not enough to practise your religion - you also have to spread your religion.

I think people often miss the fact that things often start in a swashbuckling like low cost just get it done kind of way, even when they grow into these iconic brands.

You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.

Facebook will figure out ways to allow people to have good businesses.

The trick isn't so much creating the right thing; the trick is finding the right networks.