You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.
Jonah PerettiThe biggest misconception people have is that quality is all that matters. The truth is that quality helps, but thereโs a ton of high-quality things that donโt go anywhere.
Jonah PerettiThe trick isn't so much creating the right thing; the trick is finding the right networks.
Jonah Peretti