People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late ’90s, it was a terrible way to share content.

The trick isn't so much creating the right thing; the trick is finding the right networks.

People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of.

A creative idea plus a fresh network is the best way to go from zero to millions.

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there’s a ton of high-quality things that don’t go anywhere.

BuzzFeed started as a lab with a small team where we would play with ideas.

You know when you get a crush on a person you don't know that much about them, you're sort of obsessed with them, you want to spend more time with them.