People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late ’90s, it was a terrible way to share content.

You can drastically increase your chances for success if you try lots of things and bring the best forward.

The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.

BuzzFeed started as a lab with a small team where we would play with ideas.

You know when you get a crush on a person you don't know that much about them, you're sort of obsessed with them, you want to spend more time with them.

The math helps you have better understanding and helps you have more creative ideas, but you can't replace the creative ideas

You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.