As a writer of criticism, the consumer thing is the least interesting thing, but as a critic, the single worst thing you can do is send a reader to waste time and money on something - even if it's something you personally love. You have to indicate the reasons why you love it and they'll hate it.
Jonathan GoldEven though my entire writing persona is prefaced on me not being an expert, I kind of am an expert. I know a lot.
Jonathan GoldI'm lucky to be in food at the moment, because we're living in a time where so many people are obsessed with it. People will go to food festivals now, and argue over the merits of a taco for hours. It's about the people who deeply care, and want that exchange of ideas.
Jonathan Gold