As a writer of criticism, the consumer thing is the least interesting thing, but as a critic, the single worst thing you can do is send a reader to waste time and money on something - even if it's something you personally love. You have to indicate the reasons why you love it and they'll hate it.
Jonathan GoldCooking is what makes us human. For example, Chimpanzees spend eight to ten hours trying to feed themselves, they are occupied by it, eating basically indigestible things. Once our human ancestors learn to cook things, suddenly we didn't have to spend that much time on digestion, our brains expanded, and we think about other things.
Jonathan GoldIn a lot of ways I think food is starting to take the place in culture that rock and roll took 30 years ago.
Jonathan GoldEverybody talks about the internet being the ultimate repository of cooking knowledge. But it's not. It sucks.
Jonathan GoldIn a lot of ways I think food is starting to take the place in culture that rock and roll took 30 years ago, in that eating has become incredibly political. And just as the street has always dictated fashions on music and other things, itโs starting to happen that way in food.
Jonathan GoldI think the point of obsession with food means we're healthy as a species. When we're hungry, everything tastes good, hunger is the best spice. When you're in a area that has few resources, you work incredibly hard to have something. And then you make the something taste good. The greatest food in the world comes from the inventiveness of great privation. What emerges is all the miraculous fermentations and all the strong flavors. You put it together in the right way, it's delicious. That defines survival, and our human species.
Jonathan Gold