As a writer of criticism, the consumer thing is the least interesting thing, but as a critic, the single worst thing you can do is send a reader to waste time and money on something - even if it's something you personally love. You have to indicate the reasons why you love it and they'll hate it.
Jonathan GoldIn a lot of ways I think food is starting to take the place in culture that rock and roll took 30 years ago, in that eating has become incredibly political. And just as the street has always dictated fashions on music and other things, itโs starting to happen that way in food.
Jonathan GoldCooking is what makes us human. For example, Chimpanzees spend eight to ten hours trying to feed themselves, they are occupied by it, eating basically indigestible things. Once our human ancestors learn to cook things, suddenly we didn't have to spend that much time on digestion, our brains expanded, and we think about other things.
Jonathan GoldI don't go to McDonalds, but when I was working for Gourmet magazine in New York City, my daughter liked to go there. I was completely paranoid that someone would recognize me there and say, 'Gourmet critic spotted at McDonalds! Buying a Happy Meal!'
Jonathan Gold