We are a species addicted to a stories.

The average daydream is about fourteen seconds long and we have about two thousand of them per day. In other words, we spend about half of our waking hours - one-third of our lives on earth - spinning fantasies.

The brain stays up all night telling stories while we sleep. We just call them dreams.

Fiction seems to be more effective at changing beliefs than nonfiction, which is designed to persuade through argument and evidence. Studies show that when we read nonfiction, we read with our shields up. We are critical and skeptical. But when we are absorbed in a story, we drop our intellectual guard. We are moved emotionally, and this seems to make us rubbery and easy to shape.

Human minds yield helplessly to the suction of story. No matter how hard we concentrate, no matter how deep we dig in our heels, we just can't resist the gravity of alternate worlds.

We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.

We are creatures of story, and the process of changing one mind or the whole world must begin with 'Once upon a time.'