Scandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feelings of moral superiority while asking nothing in return. With contempt you don't need to right the wrong (as with anger) or flee the scene (as with fear or disgust). And the best of all, contempt is made to share. Stories about the moral failings of others are among the most common kinds of gossip, they are a stable of talk radio, and they offer a ready way for people to show that they share a common moral orientation.
Jonathan HaidtThe very ritual practices that the New Atheists dismiss as costly, inefficient and irrational turn out to be a solution to one of the hardest problems humans face: cooperation without kinship
Jonathan HaidtBut the most important lesson I have learned in my twenty years or research on morality is that nearly all people are morally motivated. Selfishness is a powerful force, particularly in the decisions of individuals, but whenever groups of people come together to make a sustained effort to change the world, you can bet that they are pursuing a vision of virtue, justice, or sacredness.
Jonathan HaidtWhile the political right may moralize sex, the political left is doing it with food. Food is becoming extremely moralized nowadays, and a lot of it is ideas about purity, about what you're willing to touch, or put into your body.
Jonathan Haidt