Democrats talk about programs like Social Security or Medicare, but it's not clear to most voters what Democrats' core moral values are.
Jonathan HaidtOur moral sense really evolved to bind groups together into teams that can cooperate in order to compete with other teams.
Jonathan HaidtScandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feelings of moral superiority while asking nothing in return. With contempt you don't need to right the wrong (as with anger) or flee the scene (as with fear or disgust). And the best of all, contempt is made to share. Stories about the moral failings of others are among the most common kinds of gossip, they are a stable of talk radio, and they offer a ready way for people to show that they share a common moral orientation.
Jonathan HaidtPeople are voting for the kind of country they want to live in, and there are different views about what kind of country we should have.
Jonathan Haidt