You can see the rider serving the elephant when people are morally dumbfounded. They have strong gut feelings about what is right and wrong, and they struggle to construct post hoc justifications for those feelings. Even when the servant (reasoning) comes back empty-handed, the master (intuition) doesn't change his judgment.
Jonathan HaidtWhile the political right may moralize sex, the political left is doing it with food. Food is becoming extremely moralized nowadays, and a lot of it is ideas about purity, about what you're willing to touch, or put into your body.
Jonathan HaidtThe world doesn't usually affect us directly. It's what we do with it. It's the filters that we put on it. That's the foundation of certainly most pop-psychology, and of a lot of psychotherapy, cognitive therapy. So that, I think, is the greatest truth.
Jonathan HaidtIf you have a personality predisposed to liberalism, you might gravitate more to the artsy crowd or the anti-establishment crowd. And then those peers will affect you, and they will give you values, and you will copy them.
Jonathan Haidt