Scandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feelings of moral superiority while asking nothing in return. With contempt you don't need to right the wrong (as with anger) or flee the scene (as with fear or disgust). And the best of all, contempt is made to share. Stories about the moral failings of others are among the most common kinds of gossip, they are a stable of talk radio, and they offer a ready way for people to show that they share a common moral orientation.
Jonathan HaidtHuman rationality depends critically on sophisticated emotionality. It is only because our emotional brain works so well that our reasoning can work at all.
Jonathan HaidtWhile it is useful to rebut charges and get your arguments out in circulation, you have to understand that arguments and evidence have little impact on people as long as their feelings tilt them against you.
Jonathan HaidtThe extreme self-sacrifice characteristic of group-selected species such as ants and bees can often be found among soldiers.
Jonathan Haidt