While the political right may moralize sex, the political left is doing it with food. Food is becoming extremely moralized nowadays, and a lot of it is ideas about purity, about what you're willing to touch, or put into your body.
Jonathan HaidtMorality binds people into groups. It gives us tribalism, it gives us genocide, war, and politics. But it also gives us heroism, altruism, and sainthood.
Jonathan HaidtScandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feeling of moral superiority while asking nothing in return.
Jonathan HaidtThe social intuitionist model offers an explanation of why moral and political arguments are so frustrating: because moral reasons are the tail wagged by the intuitive dog. A dogโs tail wags to communicate. You canโt make a dog happy by forcibly wagging its tail. And you canโt change peopleโs minds by utterly refuting their arguments.
Jonathan Haidt