You can see the rider serving the elephant when people are morally dumbfounded. They have strong gut feelings about what is right and wrong, and they struggle to construct post hoc justifications for those feelings. Even when the servant (reasoning) comes back empty-handed, the master (intuition) doesn't change his judgment.
Jonathan HaidtI began graduate school in the late 1980s, and my goal was to understand how morality varied across cultures and nations. I did some research comparing moral judgment in India and the U.S.A.
Jonathan HaidtIf you have a personality predisposed to liberalism, you might gravitate more to the artsy crowd or the anti-establishment crowd. And then those peers will affect you, and they will give you values, and you will copy them.
Jonathan HaidtDo people believe in human rights because such rights actually exist, like mathematical truths, sitting on a cosmic shelf next to the Pythagorean theorem just waiting to be discovered by Platonic reasoners? Or do people feel revulsion and sympathy when they read accounts of torture, and then invent a story about universal rights to help justify their feelings?
Jonathan Haidt