The mind is divided, like a rider on an elephant, and the riderโs job is to serve the elephant. The rider is our conscious reasoning-the stream of words and images of which we are fully aware. The elephant is the other 99 percent of mental processes-the ones that occur outside of awareness but that actually govern most of our behavior.
Jonathan HaidtPeople can believe pretty much whatever they want to believe about moral and political issues, as long as some other people near them believe it, so you have to focus on indirect methods to change what people want to believe.
Jonathan HaidtReligion and science, for example, are often though to be opponents, but as I have shown, the insights of ancient religions and of modern science are both needed to reach a full understanding of human nature and the conditions of human satisfaction. The ancients may have known little about biology, chemistry, physics, but many were good psychologists.
Jonathan Haidt