You canโt make a dog happy by forcibly wagging its tail. And you canโt change peopleโs minds by utterly refuting their arguments.
Jonathan HaidtI began graduate school in the late 1980s, and my goal was to understand how morality varied across cultures and nations. I did some research comparing moral judgment in India and the U.S.A.
Jonathan HaidtPeople can believe pretty much whatever they want to believe about moral and political issues, as long as some other people near them believe it, so you have to focus on indirect methods to change what people want to believe.
Jonathan Haidt