The final moment of success is often no more thrilling than taking off a heavy backpack at the end of a long hike. If you went on the hike only to feel that pleasure, you are a fool. Yet people sometimes do just this. They work hard at a task and expect some special euphoria at the end. But when they achieve success and find only moderate and short-lived pleasure, they ask is that all there is? They devalue their accomplishments as a striving after wind. We can call this the progress principle: Pleasure comes more from making progress toward goals than from achieving them.
Jonathan HaidtMorality binds and blinds. It binds us into ideological teams that fight each other as though the fate of the world depended on our side winning each battle. It blinds us to the fact that each team is composed of good people who have something important to say.
Jonathan HaidtIn real life, however, you don't react to what someone did; you react only to what you think she did, and the gap between action and perception is bridged by the art of impression management. If life itself is but what you deem it, then why not focus your efforts on persuading others to believe that you are a virtuous and trustworthy cooperator?
Jonathan Haidt