E'en the rough rocks with tender myrtle bloom, and trodden weeds send out a rich perfume.
Joseph AddisonThe great art in writing advertisements is the finding out of a proper method to catch the reader's eye; without which, a good thing may pass over unobserved, or lost among commissions of bankrupt.
Joseph AddisonThe lives of great men cannot be writ with any tolerable degree of elegance or exactness within a short time after their decease.
Joseph AddisonAdvertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.
Joseph Addison