There’s a side to me that likes to make clothes for everyday. But I also think of fashion as an escape. It’s like a dream. It shouldn’t always be practical and about real life. Sometimes you have to do a piece that has a bit more of a wow - almost like, "I don’t know who’s going to wear that. It’s almost too much." That’s a lot of what fashion is about. Even in an economy that isn’t strong and where it’s important to sell clothes, you have to make things that let people dream a little, you know?
Joseph AltuzarraIt's important not to take all this fashion stuff too seriously, and I kind of love the idea of cheesiness.
Joseph AltuzarraWhen you start a collection, you have to push yourself to limits that may make you uncomfortable.
Joseph AltuzarraOne of the guiding principles of Altuzarra is that fashion can be transformative, changing not just the way you look, but also the way you feel. By partnering with Target, we hope to bring that same experience to a much broader range of women.
Joseph AltuzarraMy mother has a very chic sense of style, but she also has high expectations for her clothes to be functional and practical.
Joseph AltuzarraThere’s a side to me that likes to make clothes for everyday. But I also think of fashion as an escape. It’s like a dream. It shouldn’t always be practical and about real life. Sometimes you have to do a piece that has a bit more of a wow - almost like, "I don’t know who’s going to wear that. It’s almost too much." That’s a lot of what fashion is about. Even in an economy that isn’t strong and where it’s important to sell clothes, you have to make things that let people dream a little, you know?
Joseph Altuzarra