To be a socialist means to let the ego serve the neighbour, to sacrifice the self for the whole. In its deepest sense socialism equals service. The individual refrains and the commonwealth demands.

It is not propaganda’s task to be intelligent, its task is to lead to success.

Man is and remains an animal.Here a beast of prey, there a housepet, but always an animal.

The masses need something that will give them a thrill of horror.

If you tell a lie, tell a big one.

He who cannot hate the devil cannot love God.

Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.