The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

We can do without butter, but, despite all our love of peace, not without arms. One cannot shoot with butter, but with guns.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.

One can only repeat about air warfare: we are in a position of almost hopeless inferiority and must grin and bear it as we take the blows from the English and the Americans. [Germans in the bombed cities] are gradually beginning to lose their courage. Hell like that is hard to bear for any length of time, especially since the inhabitants along the Rhine and Ruhr see no prospect of improvement.

If you tell a lie, tell a big one.