One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

Photography today is accomplishing a lofty mission in which every German should collaborate by buying a camera. The German people is ahead of every other in the technical domain and, thanks to its exceptional qualities, the small camera has conquered the whole world... Much is at stake here from the point of view of popular consumer goods and, furthermore, photography has a particularly important political role to play. (Addressing the Berlin Photography Fair, 1933)

Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street.

Man is and remains an animal.Here a beast of prey, there a housepet, but always an animal.

We have made the Reich by propaganda

Should the German people lay down their arms, the Soviets... would occupy all eastern and south-eastern Europe, together with the greater part of the [German] Reich. All over this territory, which would be of an enormous extent, an iron curtain would at once descend.