There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street.

It is not propaganda’s task to be intelligent, its task is to lead to success.

The experience of the individual has become the experience of the people, thanks solely to the camera.

The end of the year! I draw the balance. Inquiry of conscience and request to the Spirit for progress and maturity.