There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.

If we have power, we'll never give it up again unless we're carried out of our offices as corpses

The end of the year! I draw the balance. Inquiry of conscience and request to the Spirit for progress and maturity.

Good propaganda does not need to lie, indeed it may not lie. It has no reason to fear the truth. It is a mistake to believe that people cannot take the truth. They can. It is only a matter of presenting the truth to people in a way that they will be able to understand. A propaganda that lies proves that it has a bad cause. It cannot be successful in the long run.

Short shrift is made of the Jews in all eastern occupied areas. Tens of thousands of them are liquidated.

To attract people, to win over people to that which I have realized as being true, that is called propaganda.

The English follow the principle that when one lies, it should be a big lie, and one should stick to it.