It is not propaganda’s task to be intelligent, its task is to lead to success.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.

Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.

A law against hating Jews is usually the beginning of the end for the Jews.

Once more a red fire blows steeply upwards...the factory will do no more work for Herr Churchill...tomorrow morning Coventry will lie in smoke and ruins.

He who cannot hate the devil cannot love God.